GaySA Radio

Rate Card

1 July 2017

GaySA Radio

255 27th Avenue

Villieria

0186 Pretoria

Tel 012-333-1067

Cell 072-629-4990

 

info@gaysaradio.co.za

www.gaysaradio.co.za

gaysaradio.ndstream.net

www.facebook.com/gaysaradio

www.twitter.com/gaysaradio

www.instagram.com/gaysaradio

www.youtube.com/gaysaradio


GaySA Radio Rate Card 2017/2018

 

GaySA Radio provides a unique opportunity to advertise to LGBTQ+ people in various ways via the Internet. Harnessing the power of a radio-like audio stream and several other online platforms, GaySA Radio reaches an ever-growing audience.

 

You can, therefore, be assured that your product, service or brand will be seen by the people who comprise this niche market and through repetition will bring your message “top of mind”, creating a solution to a need they may not yet know they have.

 

There are various packages available to suit every budget, and should you so require, a special package can be tailor-made just for you.

 

 

GaySA Radio Audio Stream Programming

 

GaySA Radio Audience

 

The GaySA Radio audience is a niche market made up of Lesbian, Gay, Bisexual, Transgender, Intersex, Queer and other people (LGBTQ+). They are LSM 7 and up, making them a very valuable audience. Market research into this niche market has shown them to be well educated, with higher than normal income and more disposable income. LGBTQ+ people are known to be loyal to brands/services/products that are seen to be supportive of their community.

 

Since its official launch in October 2016, numbers have skyrocketed and are growing exponentially.

 

Audience Profile

 

50% SA

50% Global (Netherlands, UK, US, Germany + 190 more)

76% male

57 % 18 – 34 years

LSM 7+

 

Statistics

(Date: June 2017.)

 

Audio stream:             78,120 listeners

Podcast:                      3,500 downloads

Facebook:                   5,300 likes

Twitter:                        1,100 followers

Instagram:                   600 followers

YouTube:                    4,000 views

Website:                      10,000 monthly visits

Blog:                            5,000 hits

Newsletter:                  300 database

 

GaySA Radio is a proud media partner of Mr. Gay World Southern Africa.

 

SMALL BUSINESS ADVERTISING PACKAGES

The following packages are for small LGBTQ+ businesses only. All Packages are for a minimum of three months; Cancellation thereafter at one month’s notice.

 

Bronze

Audio stream             – 4 x 30’ commercial per day

Audio stream            – 1 interview repeated 2x per month

Podcast                       – Audio interview will be podcast

Facebook                    – 1 post per week

Twitter                         – 1 post per week

Instagram                    – 1 post per week

YouTube                     –

Website                       – listing for duration of campaign

Blog                             –

Newsletter                   – 1 link per month

Production                  – included

 

COST:                 R 1,500 per month (payable in advance/T&C)

 

Silver

Audio stream             – 6 x 30’ commercials per day

Audio stream            – 2 interviews each repeated 2x per month

Podcast                       – Audio interviews will be podcast

Facebook                    – 2 post per week

Twitter                         – 2 posts per week

Instagram                    – 2 post per week

YouTube                     –

Website                       – listing for duration of campaign

Blog                             – 1 article per month

Newsletter                   – 2 links per month

Production                  – included

 

COST:                 R 2,500 per month (payable in advance/T&C)

 

Gold

Audio stream             – 8 x 30’ commercials per day

Audio stream            – 2 half-hour features

Podcast                       – Features will be podcast

Facebook                    – 2 posts per week

Twitter                         – 2 posts per week

Instagram                    – 2 posts per week

Website                       – listing for duration of campaign

YouTube                     – Monthly video

Blog                             – 2 article per month

Newsletter                   – 2 links per month

Production                  – included

 

COST:                 R 5,500 per month (payable in advance/T&C)

 

 

NON-PROFIT ADVERTISING PACKAGES

The following packages are for LGBTQ+ organisations/NPO’s only. All Packages are for a minimum of three months; Cancellation thereafter at one month’s notice.

 

Interview

Audio stream             – 4 x 30’ commercials per day

Audio stream            – 1 interview per month

Audio stream           – Production included

Podcast                       – Audio interviews will be podcast

Facebook                    – 2 posts per week

Twitter                         – 2 posts per week

Instagram                    – 2 posts per week

YouTube                     – Monthly video

Website                       – Listing for duration of campaign

Blog                             – 2 article per month

Newsletter                   – 1 link per month

 

COST:                 R 2,500 per month (payable in advance/T&C)

 

Interview

Audio stream             – 10 x 30’ commercials per day

Audio stream            – 2 interview per month

Audio stream           – Production included

Podcast                       – Audio interviews will be podcast

Facebook                    – 5 posts per week

Twitter                         – 5 posts per week

Instagram                    – 5 posts per week

YouTube                     – Weekly video

Website                       – Listing for duration of campaign

Blog                             – 2 article per month

Newsletter                   – 1 link per week

 

COST:                 R 4,500 per month (payable in advance/T&C)

 

GaySA Radio is the proud media sponsor of Pretoria LGBTI Pride

 

FEATURE BRANDING

The following packages are for weekly features of an hour each. This is perfect if you want to present content for the LGBTQ+ community as an advertorial. All Packages are for a minimum of three months; Cancellation thereafter at one month’s notice.

 

Audio stream             – Weekly hour-long feature with your content

Audio stream            – 4 x 30’ commercials per day

Audio stream            – 4 interviews per month

Audio stream            – Production included

Podcast                       – Content will be podcast

Facebook                    – 2 posts per week

Twitter                         – 2 posts per week

Instagram                    – 2 posts per week

YouTube                     – Content available as video

Website                       – Listing for duration of campaign

Blog                             – 4 articles per month

Newsletter                   – 4 links per month

 

COST:                 R 12,000 per month (payable in advance/T&C)

 

FULL SHOW BRANDING

 

Weekly show (once a week)

Audio stream             – Naming rights for a weekly show

Audio stream            – 4 x 30’ commercials per day

Audio stream            – 4 interviews per month

Audio stream            – Production included

Podcast                       – Content will be podcast

Facebook                    – 2 posts per week

Twitter                         – 2 posts per week

Instagram                    – 2 posts per week

YouTube                     – Content available as video

Website                       – Listing for duration of campaign

– revolving banner advert

Blog                             – 4 articles per month

Newsletter                   – Banner advert

 

COST:                 R 20,000 per month (payable in advance/T&C)

 

Daily show (once a day on weekdays)

Audio stream             – Naming rights for a specific weekday show

Audio stream            – 4 x 30’ commercials per day

Audio stream            – 4 interviews per month

Audio stream            – Production included

Podcast                       – content will be podcast

Facebook                    – 2 posts per week

Twitter                         – 2 posts per week

Instagram                    – 2 posts per week

YouTube                     – Content available as video

Website                       – Listing for duration of campaign

– Static banner advert

Blog                             – 4 articles per month

Newsletter                   – Banner advert

COST:                 R 100,000 per month (payable in advance/T&C)

 

BUILD YOUR OWN CAMPAIGN

Agencies and big corporate clients are welcome to build their own campaigns using the rate card. (Please note all quoted rates exclude agency fees.)

 

Audio stream            

– 30’ commercial                   : R 100 ea.

– live read                                : R 150 ea.

– power spot                            : R 500 ea.

– interview/30 min                  : R 1,500

– feature/1 hour                      : R 3,000

– show branding/3 hour          : R 6,000/show

– production                             : R 1,000/hour

 

Podcast                       – per 30 minutes                    : R 1,500 + R100/min

 

Facebook                    – per post                                 : R 100

Facebook                   – page banner                         : R 500/week

 

Twitter                         – per Tweet                             : R 100

 

Instagram                    – per post                                 : R 100

 

YouTube                     – per 3 minute video               : R 250 + R 50/min

 

Website                       – listing per month                   : R 350

Website                      – home page header banner   : R 1,000/month

Website                      – home page square               : R 750/month

Website                      – rest of site banner                 : R 750/month

Website                      – rest of site square                 : R 500/month

 

Blog                             – per article                              : R 500

 

Newsletter                   – per link                                  : R 500

 

DISCOUNTS

Pretoria Pride 2017 advertiser                                             – 15%

Pretoria Pride 2017 sponsor                                                – 20%

 

Mr Gay World Southern Africa 2017 advertiser                  – 15%

Mr Gay World Southern Africa 2017 sponsor                     – 20%

 

 

RETURN ON AD SPEND (ROAS)

Every advertiser wants to know what the return on ad spend (ROAS) could be for a campaign on GaySA Radio. As our audience interacts with ads and content across multiple channels and devices before converting, GaySA Radio is at the forefront of the transition to linking many of these interactions to conversions and generating directionally accurate metrics. Our model is multi-touch combined with listening.

 

New media technologies and Internet radio is helping us evolve into new ways of measuring how advertising impacts clients’ business. We are implementing new software systems and will in the future be able to give much more detailed feedback.

 

PREVIOUS ADVERTISERS

 

Fortis Hotels

OUT LGBT Wellbeing

Antiek Fabriek

Gateway Health Institute

Theatre Benevolent Fund

Cape Town Pride

Pretoria Pride

Pink Loerie Mardi Gras and Arts Festival

Babylon the Club

Coenraad Kukkuk Attorneys

Hertford Hotel

Eve Smith Productions

Professional Healing Hands

R and A Leisure Resort

Santa Shoebox Project

Hypnosis Works

Mambaonline.com

 

General Terms and Conditions

  1. This rate card replaces any and all previous rate cards and offers.
  2. All quoted packages are for a minimum of a three-month contract.
  3. All fees are payable monthly in advance.
  4. Agency commission is excluded from all quoted rates.
  5. The quoted rates exclude Value Added Tax (VAT) (as amended by the Taxation Laws Amendment Act 5 of 2001.) VAT shall be added and collected by agencies on behalf of their clients and by GaySA Radio Sales on behalf of their advertisers.
  6. This rate card is issued for the information of advertising agencies and clients and does not constitute any offer by GaySA Radio Sales.
  7. Contracts must be completed in writing and signed by both GaySA Radio and the client. No orders or amended orders will be executed without a signed acknowledgement by both parties that they are in agreement with rates and/or adjustments. This arrangement applies to all contracts and agreements signed off with GaySA Radio.
  8. Once the Client has signed off on any aspect of a campaign, and should any changes be required from the Client after final approval, the Client will be charged at a rate of R 1,000 per hour or part thereof.
  9. GaySA Radio will not accept responsibility for incorrect transmission of material if transmission logs are revised after finalisation of logs, or if transmission logs are received after deadlines for submission of material. This will also apply to late additions and cancellations on finalised logs.
  10. Programming on the audio stream was correct at time of going to print.
  11. In the event of GaySA Radio omitting for any reason whatsoever to transmit an advert in any form on any of the streams, then it will be transmitted at the earliest convenient time.
  12. Audio streaming programming is subject to change without notice.
  13. GaySA Radio’s Programming Manager reserves the right to alter any aspect of the programming at their own discretion.
  14. Production fees for commercials are R 500 per commercial and R 1,000 per feature.
  15. The Client must provide all graphics, articles, social media post wording and links, and other required materials as required by the campaign.
  16. The lead-time on all production is a least 7 working days.
  17. All written material must be submitted at least 4 working days before transmission.
  18. All content duration includes scheduled advertising breaks, music and other programming elements.
  19. All rates, terms and conditions are issued subject to change without notice.

 

Cancellation Period

  1. There is a 15 working day cancellation period prior to transmission.
  2. All cancellations must be sent in writing to GaySA Radio Sales.
  3. Should this cancellation period not be met, a 100% cancellation fee will be levied.

 

Advertising Material Deadlines

  1. The deadline for final material is 7 working days prior to transmission date for audio and 4 working days for written material.
  2. There will be no compensation to clients who submit material within

after the deadline has passed and campaigns are subsequently not transmitted.

  1. In exceptional cases and by prior arrangement with the Sales Manager, material may be submitted after the deadline has expired.
  2. Material may be submitted in any one of the following formats: .wav or .mp3 for audio, .jpg or .png for graphics and .doc for written material.

 

Payment

  1. All campaigns need to have a properly completed order form.
  2. Payment is required in advance before creation of any advertisement is commenced or transmitted.
  3. The Client will receive an invoice for payment.

 

Recorded Advertising and Live Read Policy

  1. One (1) Minute is the maximum permissible duration for all audio commercials/live reads. Any commercial longer than sixty (60) seconds must be cleared by the Programming Manager or his duly appointed nominee, before booking.
  2. Commercials containing abusive or offensive language will not be accepted.
  3. A minimum of 80% of the language in the generic ad must be the broadcast language of the station (English) and other languages contained in the ad will be accepted only if evident from the context and easily understood.

 

To book your advertising campaign on the GaySA Radio platform, email info@gaysaradio.co.za or call Hendrik 072-629-4990.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *